Modern and Fresh Packaging Design for Extra Virgin Olive Oil
Cabello x Mure - CUAC
“CUAC AOVE is an excellent Extra Virgin Olive Oil that will surprise you because of its organoleptic features, intense flavour and scent. Cuac is also a new packaging concept, modern, fresh and with a clear purpose: to take care of you.
What's the origin? The olive groves in the mountains are harder to work and harvest, and their output is less than large estate. In exchange, their fruit, more compact, makes the resulting oil one of the more appreciated Extra Virgin Olive Oils in tastings all around the world.
The olive trees are more than 50 years old and they are located right in the heart of Cazorla, Segura y Las Villas National Park in Jaén, the region with largest olive grove concentration in the world and one of the best valued because of the quality of their oils. All our EVOOs have the Sierra de Cazorla certificate of origin, and the varieties are Picual, Organic Picual and Royal. They have excellent tasting notes and high valuations because of their scent, color and taste.
The design concepts are: Los Patos ('The ducks') country estate / Image associated to childhood / Clean and clear aesthetic / Supportive Product.”
Design Agency: Cabello x Mure
Article Title: Modern and Fresh Packaging Design for Extra Virgin Olive Oil
Brand / Project Name: CUAC
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Multiple Countries
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Condiments
Consumer Packaging Format: Bottle, Case
Consumer Substrate / Material: Glass