Ornamented Display Font Family used for a Range of Packaging Design Concepts
Green Fairy Font in Use - Green Fairy Packaging Concepts
“Green Fairy is a chromatic font family highly ornamented for display purposes. Green Fairy’s characters have been specifically designed to accommodate its loops and ornaments following a modern typeface structure.
The origin of this typeface is the lettering I designed in 2015 as part of my illustrated cocktail artwork called “Absinthe. La Fée Verte” (The Green Fairy). Originally, this lettering only featured eight letters “AB·SINTHE” vector drawn in Illustrator.
At the beginning of 2016, I found the motivation to draw the rest of the twenty-six letters of the uppercase alphabet, followed by the numbers, currency symbols, diacritics, punctuation marks as well as spacing an kerning.
In April 2018, Green Fairy font family was finally released commercially at MyFonts. In June 2018, I presented Green Fairy officially at my solo exhibition in Spain called "What a Shitshow" designing nine different packaging mock-ups to display my font in use.”
Design Agency: Maria Montes
Article Title: Ornamented Display Font Family used for a Range of Packaging Design Concepts
Brand / Project Name: Green Fairy Packaging Concepts
Design Credits: Typeface Design, Patterns, Illustration work and Packaging Design by Maria Montes
Production Credits: Photography Peter Tarasiuk
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Australia
Market Region: Europe
Project Type: Freelance Promotional, Self Published
Project Category: Beverages
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass