Mini Pie Shells and Filo Croustade Brand and Packaging Design

M.Hummel-Gradén Design Studio - Lazaridis

Packaging - Lazaridis
Lazaridis/Filo Delicates needed a re-design of ther packaginges. The products "Minipajskal" (mini pie shells) and "Filokrustader" (filo croustade) is first out to be re-branded.

We chose to highlight the heritage of the product and make this the main focus for the packaging. The Filo pastry is a vegan product that the creator Mr Lazaridis brought with him from his town in Thessaloniki, Greece. Our choice for the design was therefore quite simple, highlight the Greek heritage.”

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Design Agency: Hummel Graden 
Article Title: Mini Pie Shells and Filo Croustade Brand and Packaging Design
Brand / Project Name: Packaging - Lazaridis
Design Credits: Martin Hummel-Gradén
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Design Deliverables: Consumer Branding, Consumer Rebranding
Location: Sweden
Market Country: Sweden
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Food
Consumer Packaging Format: Sleeve
Consumer Substrate / Material: Pulp Carton