New Parties for New Moments with Argentinian Wines
Red Box Mendoza - Bacanal Wines
“Bacchanal: (From the Latin Bacchanalia)
1. Celebrations in ancient Rome in honor of Bacchus, god of wine.
2. Unbridled parties where people ate, drank and had sex without moderation.
The rituals do not extinguish, they evolve.
Time has transformed the bacchanalia into the celebrations we know today, but its characteristic mysticism has been lost. This wine seeks to revive dance, music, drink, love and, above all, human relationships.
Welcome to the new bacchanalia.”
Design Agency: Red Box Mendoza
Article Title: New Parties for New Moments with Argentinian Wines
Brand / Project Name: Bacanal Wines
Design Credits: Red Box Mendoza
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Market Country: Argentina
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass