Boutique and Artisanal Wine Brand to be Sold Exclusively On-Premise

Boutique and Artisanal Wine Brand to be Sold Exclusively On-Premise / World Brand & Packaging Design Society

CF Napa Brand Design - Backhouse

O’Neill Vintners & Distillers asked CF Napa to redesign the Backhouse wine brand to a boutique, artisanal selection to be sold exclusively on-premise primarily for by-the-glass programs. The packaging needed to appeal both to bar tenders as well as to consumers looking for a high-quality, credible selection amongst more recognizable national brands that are often viewed by consumers as albeit safe selections, less credible and of lesser quality.”

Boutique and Artisanal Wine Brand to be Sold Exclusively On-Premise / World Brand & Packaging Design Society

Design Agency: CF Napa Brand Design
Article Title: Boutique and Artisanal Wine Brand to be Sold Exclusively On-Premise
Brand / Project Name: Backhouse
Design Credits: 
Creative Principal David Schuemann,
Art Director Antonio Rivera,
Designer Teddy Kurniawan,
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Pulp Paper