Corporate and Consumer Brand Creation for a Cross-Cultural Collaboration Garments and Goods Brand

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Eme Design Studio - Wondor

El Paso Texas-based Wondor is rooted in the idea that cross-cultural collaboration offers fertile grounds for the production of services and the creation of unique garments and goods. The brand is focused on weaving connections through various enterprises that encourage people to re-engage with the world. EME Design Studio approached this concept starting with the creation of the Wondor logo: a curious hummingbird. This hummingbird was then modified to create the various Wondor sub-brands; which combine various objects with the hummingbird’s wing. The packaging for this brand is heavily focused on Wondor Apparel, where dots and lines represent the weaving of the artwork of indigenous Mexican craftswomen with the design looking to redefine luxury apparel and goods. These dots and lines are often used to create shapes, which are inspired by the patterns found in Wondor Apparel’s artisan artworks.

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Design Agency: Eme Design Studio
Article Title: Corporate and Consumer Brand Creation for a Cross-Cultural Collaboration Garments and Goods Brand
Brand / Project Name: Wondor
Design Credits: 
Iris Morales Creative Director and Photography,
Joel Martínez Creative Director and Art Director,
Francisco Arrieta Designer,
Photography / Christ Chavez,
Photography Ingrid Leyva,
Photography Monica Lozano,
Production Credits: Tovar Printing, inkable label co.
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice, Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Experience, Corporate Brand Creation, Corporate Graphic Design, Corporate Service Design, Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United States America
Market Country: United States America
Market Region: Global
Project Type: Agency Commercial, Published
Project Category: Fashion
Consumer Packaging Format: Bag, Box, Tag
Consumer Substrate / Material: Pulp Carton, Pulp Paper