Oatmeal from a Farm – Extremely local Finnish Food

Oatmeal from a Farm – Extremely local Finnish Food / World Brand & Packaging Design Society

DesignCompany -  Puhtikaura Oatmeal

Puhtikaura has been chosen the Finnish food of the year. One criterion that led to the selection according to the panel was the magnificent and unique packaging. Instead of traditional logo gold-plating, the Puhtikaura packages utilise folio as part of the artwork. The packages are light and airy in an elegant way. The packaging speaks of high-quality products that are unique in their category.

Puhtikaura main product range is oat drink mixes that make a turbo breakfast, snack or a meal with faster than instant principle. Now the Puhtikaura family is growing with an oatmeal produced in one specific farm in Southern Finland. Local food as it’s best.

Oatmeal from a Farm – Extremely local Finnish Food / World Brand & Packaging Design Society
Oatmeal from a Farm – Extremely local Finnish Food / World Brand & Packaging Design Society
Oatmeal from a Farm – Extremely local Finnish Food / World Brand & Packaging Design Society

Design Agency: DesignCompany
Article Title: Oatmeal from a Farm – Extremely local Finnish Food
Brand / Project Name: Puhtikaura Oatmeal
Design Credits: Saara Kilpeläinen, Teppo Ylä-Hemmilä, Ilkka Harju
Project Type: Consumer Brand Creation
Strategic Deliverables: Corporate Tone of Voice, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design
Location: Finland
Market Country: Finland
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Cupboard Food
Consumer Packaging Format: Box, Tube
Consumer Substrate / Material: Pulp Carton, Pulp Paper