Figs from Grandpa's Greek Garden

ABC Design Communication - Kondos S.A. - Figs products1.jpg

ABC Design Communication - Kondos S.A. - Figs products

ABC Design Communication was assigned by Kondos S.A. the rebranding of dried figs “Kondos” and the creation of labels and boxes for the new figs products. The target was to embrace the packaging with a traditional atmosphere, clear forms and to make the different products easily distinct.
A vector visualization of the figs, with an engraving technique was the creative idea, as well as the color codes that stress the different labels, and are related to the fig. White, green, black, purple and brown are the colors that characterize boxes and labels defining the tastes.
The logo was adjusted in the new design style, keeping the figure of the company’s founder, emphasizing in the personal relationship between the company and the consumer.


Design Agency: ABC Design Communication
Article Title: Figs from Grandpa's Greek Garden
Brand / Project Name: Kondos S.A. - Figs products
Design Credits: Kornilios Nikolaidis Graphic Designer
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Rebranding, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Food
Consumer Packaging Format: Box, Jar
Consumer Substrate / Material: Glass, Pulp Carton