Easy Peasy Indie Cosmetic Brand and Packaging Designed by CFC
CFC - EASY PEASY
Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning 'very easy' is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect.
Keywords of the brand were: easy, active, fun, bold, chat.
To convey the brand essence, CFC created a typographic wordmark and symbol with sense of humor. Inspired by multiple colors and textures of their products, we designed packaging with bold typography and colorful graphics. We also developed a short film introducing the brand concept and products.
Agency Name: CFC
Article Title: Easy Peasy Indie Cosmetic Brand and Packaging Designed by CFC
Brand / Project Name: EASY PEASY
Design Deliverables: Visual Identity, Packaging Design & Brand Film Development
Creative Director: Charry Jeon
Designer: Eun Ju Kim, Ziyoung Kim, Saerom Kang
Assistant: Yoonji Nam, Nara Yoon
Product Photography: Kiwoong Hong
Brand Film Credit
Film Shooting: Jewon Park
Motion Graphic: Seung-ah Yoo
Arranger: Youngjic Kim (Dyota Music)
Composer: Jongseong Yoon (AT&T)
Supervisor: Apple Kim (AT&T)
Location: Republic of Korea
Category: Health & Beauty, Corporate Branding
Format: box, tube