Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive

Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society

CFC - Vivevive

CFC has developed visual Identity and packaging design for women's period-proof underwear brand 'vivevive'.

‘vive’ is a word that means ‘hurrah’ in French, 'life' in Spanish. 

Design keywords for the brand mood was simple.

1. sophisticated yet joyful

2. elegant yet witty  

Starting from the belief that the most natural body is the most beautiful, we created a graphic that abstractly expresses the natural curve of the female body. The cheerful curve that connects the letter ‘v’ and ‘e’ in wordmark symbolizes positive mind, like the slogan 'More comfortable than habit and more natural than you.’

Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society
Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive / World Brand & Packaging Design Society

Design Agency: CFC
Article Name: Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive
Brand / Project Name: Vivevive
Design Deliverables: Visual Identity Development & Packaging Design Development
Credits:
Creative Director: Charry Jeon
Designer: Ziyoung Kim, Yoonji Nam, Minsun Lee
Product Photography: KIWOONG HONG
Blank Corp. Product Unit 2
Project Direction 
Director: Sangvin Lee
Studio Boucle
Styling
Muted Studio
Lookbook Photography
Location: Republic of Korea
Category: Fashion
Format: Bag, Box
Substarte: Carton