Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive
CFC - Vivevive
CFC has developed visual Identity and packaging design for women's period-proof underwear brand 'vivevive'.
‘vive’ is a word that means ‘hurrah’ in French, 'life' in Spanish.
Design keywords for the brand mood was simple.
1. sophisticated yet joyful
2. elegant yet witty
Starting from the belief that the most natural body is the most beautiful, we created a graphic that abstractly expresses the natural curve of the female body. The cheerful curve that connects the letter ‘v’ and ‘e’ in wordmark symbolizes positive mind, like the slogan 'More comfortable than habit and more natural than you.’
Design Agency: CFC
Article Name: Visual Identity and Packaging Design for Women's Period-Proof Underwear Brand Vivevive
Brand / Project Name: Vivevive
Design Deliverables: Visual Identity Development & Packaging Design Development
Creative Director: Charry Jeon
Designer: Ziyoung Kim, Yoonji Nam, Minsun Lee
Product Photography: KIWOONG HONG
Blank Corp. Product Unit 2
Director: Sangvin Lee
Location: Republic of Korea
Format: Bag, Box