Oranjeboom Beers of the World. A tribute to Global Craftsmanship

United Dutch Breweries | In-House Design Studio - Oranjeboom Beers of the World2.jpg

United Dutch Breweries | In-House Design Studio - Oranjeboom Beers of the World

To further strengthen the Oranjeboom brand we created a unique Brand Design for 4 new beers called 'Beers of the World'. It's a combination between the brands rich heritage and a contemporary look and feel. But most important it's: A Tribute to Global Craftsmanship.

Since its foundation in 1671, Oranjeboom has been curious about beer traditions all over the world. From the port of Rotterdam, we travelled many places to discover unique brews and flavours. Today, we present our favourite styles based on those recipes as Beers of the World. In the packaging, heritage meets trend, with names that reflects the brand’s rich history in shipping and the modern look and feel of craft beer. Enjoy!

United Dutch Breweries | In-House Design Studio - Oranjeboom Beers of the World1.jpg
United Dutch Breweries | In-House Design Studio - Oranjeboom Beers of the World5.jpg
United Dutch Breweries | In-House Design Studio - Oranjeboom Beers of the World3.jpg

Design Agency : United Dutch Breweries | In-House Design Studio
Article Title: Oranjeboom Beers of the World. A tribute to Global Craftsmanship
Brand / Project Name: Oranjeboom Beers of the World
Design Credits: Fabian van de Leur, Senior Brand Designer (concept & design) - Meike van Willigen, Design Support - Steef van Loenhout, Design Support - Merijn Breedvelt, Design Support
Production Credits : PEEK Creative Studios, Photography - Engelhardt-Druck GmbH, label print
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: Netherlands
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: In-house Design, Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass