New Brand Identity and Packaging Design Concept for Himmerland

New Brand Identity and Packaging Design Concept for Himmerland / World Brand & Packaging Design Society

bessermachen designstudio - Himmerland

Himmerland
Rokkedahl is a Danish farm producing home breaded chicken located in the north of Jutland. The farm has existed since 1963. They are focusing on the best living conditions for the chicken in close co-operation with the Danish animal welfare organization “Dyrenes Beskyttelse”.

Recently they have created a new brand called Himmerland. Himmerland covers conventional chicken as well as organic and free-range chicken. All from the Danish farm at Limfjorden in Denmark and only sold in MENY.

We have created the new brand identity and packaging-design concept for Himmerland.
Handcrafed illustration by Niels Ditlev

New Brand Identity and Packaging Design Concept for Himmerland / World Brand & Packaging Design Society
New Brand Identity and Packaging Design Concept for Himmerland / World Brand & Packaging Design Society
New Brand Identity and Packaging Design Concept for Himmerland / World Brand & Packaging Design Society
New Brand Identity and Packaging Design Concept for Himmerland / World Brand & Packaging Design Society
New Brand Identity and Packaging Design Concept for Himmerland / World Brand & Packaging Design Society
New Brand Identity and Packaging Design Concept for Himmerland / World Brand & Packaging Design Society

Design Agency : bessermachen designstudio
Article Title: New Brand Identity and Packaging Design Concept for Himmerland
Brand / Project Name: Himmerland
Design Credits: illustration : Niels Ditlev
Project Type: Corporate Brand Creation, Corporate Brand Redesign
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Graphic Design
Location: Denmark
Market Country: Denmark
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Food
Consumer Packaging Format: Tray
Consumer Substrate / Material:
 Plastic, Pulp Paper