Russian Streets Inspires Beer "Rayon" Student Packaging Design Concept

Russian Streets Inspires Beer "Rayon" Student Packaging Design Concept / World Brand & Packaging Design Society

Alexander Shibaev - Beer "Rayon"

This project is inspired by the aesthetic of Russian ghetto and rap. 

Simple yet rough life in the city outskirts is reflected in a panel house window pattern and a minimalistic label design. Distinctive and aggressive spirit of Russian streets is echoed in the name “Rayon” (meaning “District” in Russian).

Russian Streets Inspires Beer "Rayon" Student Packaging Design Concept / World Brand & Packaging Design Society
Russian Streets Inspires Beer "Rayon" Student Packaging Design Concept / World Brand & Packaging Design Society
Russian Streets Inspires Beer "Rayon" Student Packaging Design Concept / World Brand & Packaging Design Society
Russian Streets Inspires Beer "Rayon" Student Packaging Design Concept / World Brand & Packaging Design Society
Russian Streets Inspires Beer "Rayon" Student Packaging Design Concept / World Brand & Packaging Design Society

Design Agency : School: British Higher School of Art and Design
Article Title: Russian Streets Inspires Beer "Rayon" Student Packaging Design Concept
Brand / Project Name: Beer "Rayon"
Design Credits: Design: Alexander Shibaev
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Student Concept, Non Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Wrap
Consumer Substrate / Material: Glass, Pulp Paper