Rockin’ and Sassy Branding for Chicken Take Away in the US

Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society

Eme Design Studio - Boss Chicken

 When thinking of chicken, the words rockin’ and sassy don’t often come to mind. That all changes when you see the branding for Boss Chicken. This branding emulates everything that was missing from the chicken game with spunky chickens that dance and surf through paper cups, liners, and t-shirts. The gritty, hand-drawn illustrations of chickens with pompadour hairdos, sunglasses, and styling combs give Boss Chicken an edgy and fun vibe, while the accompanying phrases and food icons remind you of the fresh, home-made food that Boss Chicken has to offer. All in all, this brand, like its chicken, is truly boss.”

Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society
Rockin’ and Sassy Branding for Chicken Take Away in the US / World Brand & Packaging Design Society

Design Agency: Eme Design Studio
Article Title: Rockin’ and Sassy Branding for Chicken Take Away in the US
Brand / Project Name: Boss Chicken
Design Credits: 
Creative Director Iris Morales,
Creative Director Joel Martinez,
Design and Art Direction Ana Ruiz,
Design and Art Direction Enrique Avalos,
Production Credits: 
Shamrock Foods
Patterson Paper
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Experience, Corporate Brand Creation, Corporate Graphic Design, Corporate Service Design, Corporate Environment Design, Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Guidelines, Consumer Brand Digital, Consumer Advertising
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Food
Consumer Packaging Format: Bag, Box, Cup, Wrap
Consumer Substrate / Material: Pulp Carton, Pulp Paper