Branding for Hot Metal Bistro with a Past that can’t be Forgotten

Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society

Eme Design Studio - Eliza - A Hot Metal Bistro

“Eliza is a hot metal bistro with a past that can’t be forgotten, which is why every piece of the branding revolves around the J&L Steel Mill and the Eliza smokestack-the restaurant’s namesake. Everything from the menu to the coasters has pieces alluding to the history of the region: with letters that come together like steel being assembled and numbers that reference the steel mill’s past. The color palette of the brand reflects the restaurant’s industrial aesthetic with metallic and neutral tones. All in all, Eliza is a flaming bistro with a historic brand.”

Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society
Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society
Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society
Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society
Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society
Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society
Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society
Branding for Hot Metal Bistro with a Past that can’t be Forgotten / World Brand & Packaging Design Society

Design Agency: Eme Design Studio 
Article Title: Branding for Hot Metal Bistro with a Past that can’t be Forgotten
Brand / Project Name: Eliza - A Hot Metal Bistro
Design Credits: 
Iris Morales and Joel Martínez Creative Directors
Design and Art Direction Enrique Avalos
Production Credits: Babcor Packaging
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Brand Naming, Corporate Service Naming, Corporate Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Graphic Design, Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Guidelines, Consumer Advertising
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Food
Consumer Packaging Format: Bag, Box, Cup, Tag, Wrap
Consumer Substrate / Material: Pulp Board, Pulp Carton, Pulp Paper