Rebranding for Plant Based Protein UK Food Brand
Something More - Cauldron
“Cauldron Foods Relaunch: Discover Cauldron™ Inspiration Everyday!
Cauldron - the UK’s No.1 Plant Based Protein brand (Chilled Sector), is relaunching to appeal to a younger target audience. Cauldron, who have been producing wholesome and delicious vegan and vegetarian food for nearly 40 years has a fresh new look, new brand campaign, new target audience and new products to fuel ambitious 2019 growth targets.
The new brand identity, developed in partnership with design studio, Something More, combines the authenticity and heritage of the existing brand with a fresh modern design that celebrates great ingredients and great food.
Liz Griffin, UK Innovation Manager Cauldron & Quorn explains “the appetite appeal through unique modern and relaxed foodie photography will set us apart in the category and resonate with a younger consumer”.
Simon Morrow, Partner at Something More added; “Cauldron really value honest collaboration within a close-knit team – completely trusting us to bring clarity to the brand. This made the brand deliciously single-minded. We’re proud that Cauldon has fully embraced a creative culture where we can get around a table and just do great stuff together.”
The new brand campaign, Discover Cauldron Inspiration Everyday, invites foodies to get creative with Cauldron Ingredients from weekend meals cooked from scratch, to quick and easy work-day dinners. Plus, two new 2019 product launches, will continue to inspire foodie creativity with exciting new flavours.”
Design Agency: Something More
Article Title: Rebranding for Plant Based Protein UK Food Brand
Brand / Project Name: Cauldron
Photography Heidi Coppock-Beard
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: United Kingdom
Project Type: Agency Commercial, Published
Project Category: Fresh Food
Consumer Packaging Format: Box, Tray, Wrap
Consumer Substrate / Material: Carton, Pulp