Interactive Packaging for Veeba Sauce Tubes

MIT Institute of Design - Veeba8.jpg

MIT Institute of Design - Veeba

“This design includes a polypropylene “tray” that firmly holds together 3 sauce tubes, allowing customers to test out multiple new flavours for a discounted price.

The tubes are housed by an outer tube (also polypropylene) which contains a window, which allows users to rotate the blue tray and select whichever sauce of the three they want and then slide it out of a slit at the top.

This element brings an appealing interactivity to the product and makes the activity of picking sauces for a sandwich more fun for children and parents alike. 

The tray and outer-tube are re-usable and can be refilled the next time the user buys individual sauce tubes.

The individual sauce tubes feature a a cheerful bread-slice which enjoys dressing-up and face-painting.”

MIT Institute of Design - Veeba5.jpg
MIT Institute of Design - Veeba6.jpg
MIT Institute of Design - Veeba7.jpg
MIT Institute of Design - Veeba10.jpg
MIT Institute of Design - Veeba1.jpg
MIT Institute of Design - Veeba2.jpg
MIT Institute of Design - Veeba3.jpg
MIT Institute of Design - Veeba4.jpg

Design Agency : MIT Institute of Design
Article Title: Interactive Packaging for Veeba Sauce Tubes
Brand / Project Name: Veeba
Project Type: Consumer Brand Refinement
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: India
Market Country: Afghanistan
Market Region: Asia
Project Type: Student Promotional, Self Published
Project Category: Condiments
Consumer Packaging Format: Tube, Tray
Consumer Substrate / Material: Plastic