Interactive Packaging for Veeba Sauce Tubes
MIT Institute of Design - Veeba
“This design includes a polypropylene “tray” that firmly holds together 3 sauce tubes, allowing customers to test out multiple new flavours for a discounted price.
The tubes are housed by an outer tube (also polypropylene) which contains a window, which allows users to rotate the blue tray and select whichever sauce of the three they want and then slide it out of a slit at the top.
This element brings an appealing interactivity to the product and makes the activity of picking sauces for a sandwich more fun for children and parents alike.
The tray and outer-tube are re-usable and can be refilled the next time the user buys individual sauce tubes.
The individual sauce tubes feature a a cheerful bread-slice which enjoys dressing-up and face-painting.”
Design Agency : MIT Institute of Design
Article Title: Interactive Packaging for Veeba Sauce Tubes
Brand / Project Name: Veeba
Project Type: Consumer Brand Refinement
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Afghanistan
Market Region: Asia
Project Type: Student Promotional, Self Published
Project Category: Condiments
Consumer Packaging Format: Tube, Tray
Consumer Substrate / Material: Plastic