Exotic Coffee Brand and Packaging Design from Vietnam

Exotic Coffee Brand and Packaging Design from Vietnam / World Brand & Packaging Design Society

Mr.Viet™ - Chon Choner™ Coffee Luwak

CHON CHONER™ Exotic Coffee

Kopi Luwak (better known as Chon in Vietnam) Type of coffee famous for a specific way of its processing. It is deemed to be one of the most expensive varieties of coffee in the world.

Goal: Pass the feeling of exotics, emphasize the animal image. Develop a premium and at the same time welcoming image. Explain to the customer that it is exotic coffee from Vietnam.

Solution: We have decided to tell about the product through a picture. Exotic environment and the animal image are self-explanatory.

Exotic Coffee Brand and Packaging Design from Vietnam / World Brand & Packaging Design Society
Exotic Coffee Brand and Packaging Design from Vietnam / World Brand & Packaging Design Society
Exotic Coffee Brand and Packaging Design from Vietnam / World Brand & Packaging Design Society
Exotic Coffee Brand and Packaging Design from Vietnam / World Brand & Packaging Design Society
Exotic Coffee Brand and Packaging Design from Vietnam / World Brand & Packaging Design Society

Design Agency : Mr.Viet™
Article Title: Exotic Coffee Brand and Packaging Design from Vietnam
Brand / Project Name: Chon Choner™ Coffee Luwak
Design Credits: Anastasiya Guseva: Project owner. 
Yura Podryadov: Art direction, Design, Photography. https://www.be.net/yurapodryadov
Anna Abwehr: Illustration. https://www.be.net/missabwehr
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand World
Design Deliverables: Corporate Graphic Design
Location: Vietnam
Market Country: Vietnam
Market Region: Asia
Project Type: Agency Commercial, Published
Project Category: Beverages
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper