New 'Sea-Glass' Bottle Design for Tarquin's Cornish Gin by Buddy
Buddy - Tarquin's Cornish Gin
It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the nation. In 2017, sales of bottles of gin in the UK rose by more than a quarter on the previous year. The thirst for new flavours and small-batch craft gins from artisan distillers shows no sign of being quenched: around 150 new brands are thought to have entered the market in the last two years.
With competition intensifying, Tarquin’s, the booming coastal Cornish distillery set up by chef Tarquin Leadbetter in 2012, asked us to move the brand forward by creating a new bottle for its flagship Cornish Dry Gin and range of gins – one that could ooze quality and provenance from crowded shelves, and win envious looks from brands stuck in stock bottles.
We replaced Tarquin’s off-the-shelf carafe-style vessels with a custom model. Keeping the distinctive wax seal, we’ve crafted a sleeker, more streamlined bottle, with a wider spout and more rounded base. Southwestern Distillery’s puffin emblem has been redrawn and embossed onto the glass, with a suggestion of waves below the hand-signed label, and the entire bottle has an acid-etched finish to be suggested of glass found on the seashore.
Design Agency : Buddy
Article Title: New 'Sea-Glass' Bottle Design for Tarquin's Cornish Gin by Buddy
Brand / Project Name: Tarquin's Cornish Gin
Design Credits: Buddy
Production Credits : Label Apeel - label Printer
Stölzle Flaconnage - Bottle Manufacture
Project Type: Consumer Brand Creation, Consumer Brand Redesign, Consumer Brand Rejuvenation, Consumer Brand Refinement
Strategic Deliverables: Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Rebranding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Global
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Pulp Paper