Packaging Design for a Recreational Cannabis Brand

Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society

Yi Mao - Kanna

Kanna is a hypothetical line of products targeted for recreational cannabis markets. It intentionally aims to offer California customers a luxurious and unique cannabis brand experience. 

The first challenge in designing this product line, is how to successfully create a premium and aesthetic appearance to audience through visuals under the strict laws of California cannabis packaging. Another main challenge is how to reveal a sense of joy through packaging and label to formally demonstrate the education of cannabis use. The solution is to apply minimal design approaches with appropriate illustrations and vivid colors. Using black & white to simultaneously create a sense of clean, premium quality, and rigor.

Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society
Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society
Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society
Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society
Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society
Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society
Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society
Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society
Packaging Design for a Recreational Cannabis Brand / World Brand & Packaging Design Society

Design Agency : Yi Mao
Article Title: Packaging Design for a Recreational Cannabis Brand
Brand / Project Name: Kanna
Design Credits: Graphic Designer: Yi Mao (www.yimao.design)
Instructor: Dan Hoy
School: ArtCenter College of Design
Production Credits : Graphic Designer: Yi Mao (www.yimao.design)
Photographer: Charlie Sin (charliesin.com)
Illustrator: Adobe Stock (@natality)
Art Direction & Stylist: Charlie Sin & Yi Mao
Chromatech: Dayton West Graphics (Monrovia, California)
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Advertising
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Student Promotional, Self Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle, Box, Jar, Tin, Wrap
Consumer Substrate / Material: Glass