Packaging Design for Limited Edition "Vigno" Carignan Wine
DAf - Vigno
Organic, biodynamic winery Odfjell approached DAf to design new packaging for its Carignan wine, Vigno. This is a premium wine created from a traditional grape variety previously overlooked by both the wine industry and consumers alike. The name Vigno is a direct reference to the association “Vignadores de Carignan”, set up to promote this little-used variety.
To create premium credentials for Vigno and for the Carignan variety, it was essential to design elegant, transgressive packaging that supported Odfjell’s brand values and adhered to the Vignadores de Carignan association’s strict specifications regarding fonts, colors and labeling information.
To reflect Vigno’s first class winemaking, we worked with the concept of the rebirth of Carignan, employing a minimalist style of black on black wherein the letters that spell “Vignadores” (a play on words blending “vintner” with “Carignan”) are inscribed on the label, and seem to curl and arch across it.
This, partnered with the inclusion of denomination of origin and individual bottle number of only 1,000 bottles elaborated, gives Odfjell’s Vigno a distinctively modern, premium look.
Design Agency : DAf
Article Title: Packaging Design for Limited Edition "Vigno" Carignan Wine
Brand / Project Name: Vigno
Design Credits: Bruno Canales, Designer
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Chile
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Corporate Brand, Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass