Shields and Stylized Flags for ‘Beer Deer’ Logo and Packaging Concept
Dmitry Kultygin - Beer Deer
Brewery BEER DEER represents the best sorts of beer of the Old World. Brewing traditions are rooted in the Middle Ages, in the era of chivalry and romance. Knightly coat of arms was widespread at that time, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner. The knightly coat of arms transformed over time into signs of workshops, cities and states and now continues to be widely used in identity.
We tried to tell a story about traditions using modern graphic language and heraldry techniques. Each sort of beer is coded with a shield with a certain division into fields, and the region of origin of beer is shown with a stylized image of a flag.
Design Agency : Dmitry Kultygin
Article Title: BEER DEER logo and package
Brand / Project Name: BEER DEER
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Multiple Countries
Market Region: Europe
Project Type: Freelance Concept, Non Published
Project Category: Beer and Cider
Consumer Packaging Format: Can
Consumer Substrate / Material: Metal