First Collective Brand to Help Create the German Craft Beer Market

First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society

Flaechenbrand - BraufactuM

The BraufactuM collection is a range of high-quality import beers consisting of local beers based on rediscovered recipes and new creations made of exquisite ingredients. The design of the bottles promises not only new and unusual flavours, but also a new image: drinking beer is elevated to a refined culture and beer aficionados are portrayed as connoisseurs. This is visualised through a strong branding and the timeless noble design look of the black glass bottles. The premium claim of the brand is also reflected on the bottle labels: their stamp-like appearance implements the idea of an international collection, while the signature of the beer’s inventor personalises the product and suggests exclusive expertise. In addition, the different kinds of beer are distinguished via a colour code and, inspired by wine labels, their origin and special character feature next to the list of ingredients, recommended serving temperature and food pairing.

First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society
First Collective Brand to Help Create the German Craft Beer Market / World Brand and Packaging Design Society

Design Agency : Flaechenbrand
Article Title: First Collective Brand to Help Create the German Craft Beer Market
Brand / Project Name: BraufactuM
Design Credits: 
Creative direction: Kai Geweniger, Friedrich Wilhelm Detering
Art direction: Peter Kohl, Marvin Zimmer, Johannes Schiebe, Holger Blockhaus
Concept: Kai Geweniger, Julia Detering, Friedrich Wilhelm Detering
Strategic planning: Kai Geweniger, Friedrich Wilhelm Detering
Project management: Friedrich Wilhelm Detering
Text: Ron Böttcher, Eva Bender, Julia Detering
Production Credits : Kai Geweniger, Friedrich Wilhelm Detering
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Brand World
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Retail Design, Consumer Brand Guidelines, Consumer Advertising
Location: Germany
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Beer & Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Pulp Paper