French-Inspired Brand and Packaging for Bath Soaps from Manila
Maricae Legazpi - Savonille Skincare Essentials
A new skincare product line required a unique brand name, a distinctive brand identity, and packaging design that will communicate the premium and beneficial qualities of the hero product.
Combining the French words for soap and Manila: “Savon” and “Manille” - the brand was named Savonille. The logo showing two hands forming an S, is meant to evoke feminine skincare. The soap packaging makes use of soft yet vibrant pastels to mirror the French scents used in the Manila-based soap, which are both subtle yet energizing to the skin. Lastly, a French-inspired pattern was created to wrap around cushioned gift boxes and paper bags to perfectly present the soaps.
Design Agency: Maricae Legazpi
Article Title: French-Inspired Brand and Packaging for Bath Soaps from Manila
Brand / Project Name: @Savonille Skincare Essentials
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Market Country: Philippines
Market Region: Asia
Project Type: Freelance Commercial, Published
Project Category: Health and Beauty
Consumer Packaging Format: Bag, Box, Wrap
Consumer Substrate / Material: Pulp Board, Pulp Paper