Coffret Collector Campari Design by 5.5 Design Studio

Coffret Collector Campari Design by 5.5 Design Studio / World Brand & Packaging Design Society

5.5 design studio - Ceci n'est pas une bouteille ! n°2

5.5 design studio, well known for his impertinence, have created a collection called "Ceci n'est pas une bouteille!" of hijacked objects inspired from the iconic bottle of Campari.
Those objects are a reinterpretation of the legendary bottle of Campari that enhance the tasting process of the Campari Tonic.
"For this second edition, we've wanted to revisit the bottle in order to create an object that could emplify the tasting experience of Campari.
That's why we 've created this intense light that creates an atmoshpere that enhance the tasting of bitter. In a way, you can live the experience of drinkin Campari Tonic alla luce rossa."

Coffret Collector Campari Design by 5.5 Design Studio / World Brand & Packaging Design Society
Coffret Collector Campari Design by 5.5 Design Studio / World Brand & Packaging Design Society
Coffret Collector Campari Design by 5.5 Design Studio / World Brand & Packaging Design Society
Coffret Collector Campari Design by 5.5 Design Studio / World Brand & Packaging Design Society
Coffret Collector Campari Design by 5.5 Design Studio / World Brand & Packaging Design Society
Coffret Collector Campari Design by 5.5 Design Studio / World Brand & Packaging Design Society
Coffret Collector Campari Design by 5.5 Design Studio / World Brand & Packaging Design Society

Design Agency : 5.5 design studio
Article Title: Coffret Collector Campari Design by 5.5 Design Studio
Brand / Project Name: Ceci n'est pas une bouteille ! n°2
Design Credits: Creative director: Jean-Sébastien Blanc
Product designer: Martin Lefevre
Packaging designer: Martin Lefevre
Graphic designer: Benjamin Verlomme
Production Credits : Art direction and photography: 5.5 design studio, www.5-5.paris/fr
Prototyping (packaging): Wildcat Packaging
Prototyping (product): Ergica
Communication: RPCA
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation, Consumer Brand Refinement
Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Design, Consumer Advertising
Location: France
Market Country: France
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Glass, Metal, Wood