Concept to Honour Manchester United's Football Pitch

Concept to Honour Manchester United's Football Pitch / World Brand & Packaging Design Society

Daniel Bickerton - Manchester United

Concept created to honour 10 years of the Manchester United Pitch before a fully synthetic pitch was laid. This project looked at a decade of moments that had taken place on the pitch and created a unique gift with a limited number of 300. Specific pieces of the turf were cast in acrylic, then housed in a box with copy that captured those moments of greatness on the pitch. The pieces were mapped to section of the pitch where legendary goals were scored - each block has its own unique ID telling this story.

Concept to Honour Manchester United's Football Pitch / World Brand & Packaging Design Society
Concept to Honour Manchester United's Football Pitch / World Brand & Packaging Design Society
Concept to Honour Manchester United's Football Pitch / World Brand & Packaging Design Society
Concept to Honour Manchester United's Football Pitch / World Brand & Packaging Design Society

Design Agency : Daniel Bickerton
Article Title: Concept to Honour Manchester United's Football Pitch
Brand / Project Name: Manchester United This is your turf
Design Credits: Design by Daniel Bickerton for TBWA\Manchester working on the Manchester United advertising account. Credit to Sam Rutter for his copy-writing.
Production Credits : Print and production taken care of by Manchester United's Print broker.
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Corporate Branding, Corporate Graphic Design, Corporate Advertising, Consumer Branding, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Entertainment
Consumer Packaging Format: Box, Sleeve
Consumer Substrate / Material: Pulp Board