Logo and Corporate Identity for Clothy Handmade Clothes

Logo and Corporate Identity for Clothy Handmade Clothes / World Brand & Packaging Design Society

Ruto Design Studio - Clothy Handmade Clothes

The Brief: Logo and corporate identity for the company Clothy. 
"Modern clothes made by hand with love, inspired by our grandmothers." 

The Design: The name clothy is inspired by the ancient greek word "κλωθώ" {clotho}, that means spinning combined with the english word clothe. As a logo we create a simple symbol, a modern line portrait of a grandmother, with two knitting needles passing behind her. The color palette is composed of black and white, in order to allow the combination with various colors of textiles.

Logo and Corporate Identity for Clothy Handmade Clothes / World Brand & Packaging Design Society
Logo and Corporate Identity for Clothy Handmade Clothes / World Brand & Packaging Design Society
Logo and Corporate Identity for Clothy Handmade Clothes / World Brand & Packaging Design Society
Logo and Corporate Identity for Clothy Handmade Clothes / World Brand & Packaging Design Society
Logo and Corporate Identity for Clothy Handmade Clothes / World Brand & Packaging Design Society
Logo and Corporate Identity for Clothy Handmade Clothes / World Brand & Packaging Design Society

Design Agency : Ruto Design Studio
Article Title: Logo and Corporate Identity for Clothy Handmade Clothes
Brand / Project Name: Clothy Handmade Clothes
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Location: Greece
Market Country: Greece
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Fashion
Consumer Packaging Format: Box
Consumer Substrate / Material: Carton, Paper