Consumer Brand Design for 'AUR' Body Tinctures, Gummies and Oils

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B.O.B - AUR Body Branding

This project concentrated on the brand identity and launch for AUR Body. The idea started with childlike hand drawings that meant to evoke comfort, nostalgia and approachability. From there we aligned on a color scheme that was bright but intentional. Blue for comfort, red for urgency, yellow for energy and green for stability. When you receive the package, inside you will find a branded lunch bag, a branded pencil and a note from the founder imprinted on a napkin. All to encapsulate a feeling of childlike surprise. "What did mom put in my bag today?"

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Design Agency : B.O.B
Article Title: Consumer Brand Design for 'AUR' Body Tinctures, Gummies and Oils
Brand / Project Name: AUR Body Branding
Design Credits: Lilly Friedeberg, @elfriede_s, Diane Lindquist, @dianelindquist, 
Production Credits : Marianne Taylor , @mariannetaylor
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Freelance Promotional, Self Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle, Box, Pouch
Consumer Substrate / Material: Glass