Katamaya Sweet & Savory Packaging Design

Katamaya Sweet & Savory Packaging Design / World Brand and Packaging Design Society

Chris Trivizas - Katamaya Sweet & Savory

The study conducted on behalf of Katamaya sweet & savory aimed at creating a packaging that would, visually and verbally, suggest the excellent quality of the company’s candy and sweets.

The primary colour selected for the packaging is the dark brown, which refers to chocolate. It was combined with a second color, different for each package, inspired by candy colouring.

The colour ratio in the packages was created with use of the gold number 'φ', thus enhancing the sense of harmony and the importance the company gives to detail and quality.

The text on the side of the boxes is intended to positively predispose in regards to what will follow their opening.

Katamaya Sweet & Savory Packaging Design / World Brand and Packaging Design Society
Katamaya Sweet & Savory Packaging Design / World Brand and Packaging Design Society
Katamaya Sweet & Savory Packaging Design / World Brand and Packaging Design Society
Katamaya Sweet & Savory Packaging Design / World Brand and Packaging Design Society
Katamaya Sweet & Savory Packaging Design / World Brand and Packaging Design Society
Katamaya Sweet & Savory Packaging Design / World Brand and Packaging Design Society

Design Agency : Chris Trivizas
Article Title: Katamaya Sweet & Savory Packaging Design
Brand / Project Name: Katamaya | Sweet & Savory
Design Credits: Chris Trivizas Creative Director 
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Naming
Design Deliverables: Corporate Branding
Location: Greece
Market Country: Greece
Project Type: Agency Commercial, Published
Project Category: Food
Consumer Packaging Format: Box
Consumer Substrate / Material: Carton