Vintage Currency Inspired Packaging with a Modern Touch for Premium Chocolate from Ecuador
Blu Lab Design Lab - 1892 Premium Chocolate Arriba
This project arrived to our office, as an export chocolate with no name or identity. Blu!Lab thoroughly investigated the minutiae that makes this product unique.
We discovered that this family owned brand has a centuries old history of cacao farming, going all the way back to the 1800’s. In 1892 Ecuador was the largest exporter of the cacao bean worldwide.
This year became the focal point in creating the brands identity; a vintage inspired packaging that transports the consumer to Ecuador’s golden age of cacao, without loosing modern details that communicate a legacy of both tradition and innovation.
The design goes further than just representing the story through a static visual; the chocolate’s packaging is made out of reed paper, covered in ornamental details used to highlight information classic of the epoch. The logo is embossed and printed with golden ink. The colors are vibrant yet desaturated, and the typographies were selected by studying the Ecuadorian currency of the time.
1892 chocolate delights the senses, visually and tactfully… and that’s without getting into the remarkable flavour.
Design Agency : Blu Lab Design Lab
Article Title: Vintage Currency Inspired Packaging with a Modern Touch for Premium Chocolate from Ecuador
Brand / Project Name: 1892 Premium Chocolate Arriba
Design Credits: Marisol Rosero Art Director , Maria Gloria Vallejo Illustrator , Lia Alemán Illustrator, Emilia Wright Illustrator, www.blu-lab.com
Project Type: Corporate Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Confectionery
Consumer Packaging Format: Box, Wrap
Consumer Substrate / Material: Pulp Paper