Wine Label That Pushes the Limitations of Print
JAC& - Marli Russell
Marli Russell is the secondary label of established winery Mount Mary. Having built a great reputation over the years, Mount Mary are respected for their commitment to process, family and quality.
We spent a day at the family’s kitchen table exploring what Marli Russell could become and then worked together to co-create a brand that respects the past and shows excitement for the future. Working with trusted suppliers, we produced a wine label that pushes the limitations of print with a hand chiseled emboss that represents place, time and process.
Design Agency : JAC&
Article Title: Wine Label That Pushes the Limitations of Print
Brand / Project Name: Marli Russell.
Design Credits: Designed by JAC&.
Production Credits : Produced in collaboration with Avon Graphics.
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Market Country: Australia
Market Region: Asia
Project Type: Agency Commercial, Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass