Bourbon Whiskey Label Design for 'Bandwagon'

Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society

43oz.com Design Studio - Bandwagon

Bandwagon is a wagon housing the musicians during a parade or any similar traditional festivity. Uplifting mood, festive spirit, fun tunes, and a little bit of warming beverages - this is where the whole tone and tempo of the event is set. That’s why this name is a perfect match for the new bourbon whiskey produced by the Belgian company Sodiko, which our studio has developed the label design for, featuring an American vintage style.

The main trait of the Bandwagon project is its technological emphasis over a seemingly minimalistic design. The main element of the composition is the name of the brand accompanied by a trumpet symbol, which illustrates the sense of the word. The lower part of the label features an informative block that houses all the main technical features of the product. The design employs a lot of tactile varnish and bronze foil stamping in order to a amplify the volume of the label and make it pop.

Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society
Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society
Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society
Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society
Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society
Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society
Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society
Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society
Bourbon Whiskey Label Design for 'Bandwagon' / World Brand and Packaging Design Society

Design Agency : 43oz.com Design Studio
Article Title: Bourbon Whiskey Label Design – Bandwagon
Brand / Project Name: Bandwagon
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Graphic Packaging Design
Location: Moldova
Market Country: Belgium
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Pulp Paper