'Mú' Gelato Italiano Brand Design

'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society

Savvy Agency - Mú Gelato

Mú is a traditional Italian ice cream shop located in Lisbon. They offer a wide range of ice cream flavours, made with fresh fruit. Mú represents a place where you can have a fun, while enjoying a high quality ice cream. 

Our brand proposal is inspired by the ice cream texture and the Italian way to make it. The visuals consist of simple shapes, giving it a playful and traditional touch. The pureness and diversity of the products are reflected by the simple colors. 

Our branding offers a fun, honest and yet dynamic layout that evokes a functional and natural brand.

'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society
'Mú' Gelato Italiano Brand Design / World Brand and Packaging Design Society

Design Agency : Savvy Agency
Article Title: Mú - Gelato Italiano Branding
Brand / Project Name: Mú
Design Credits: Francisco Malvar, Graphic Designer 
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Portugal
Market Country: Portugal
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Frozen Food
Consumer Packaging Format: Box, Cup, Sleeve
Consumer Substrate / Material: Plastic, Pulp Board, Pulp Paper