Packaging For Kitchen, Bathroom and Multipurpose Sprays From Turkey

designVENA - Porçöz Home Cleaning Spray Series

The design, which aims at having the products belonging to different brands and carrying various names placed under the renewed principle brand called Porçöz, has succeeded both to create the perception of the products as members of the same family and also to provide the differentiation of the products among themselves. Memorability was the purpose of emphasizing the dynamic and practical cleaning just by using straight, angular and simple shapes . The form of the handle coming out of the neck area and connecting to the bottle body is highlighting the dynamics of the design language, while providing a perfect hand grip and and making the product acquire the nonslip characteristic. While different color codes have been used for the artwork designs, white has been the color used as their common element. White is not only emphasizing cleanliness but is also consolidating the perception of suitability for daily usage and the feeling of refreshing, as well. The color pallet has been used as the code of expressing the multipurpose usage of the product. Visuals were employed to facilitate the communication between design and end user. The minimization of the linguistic expressions is just simplifying the communication.

designVENA - Porçöz Home Cleaning Spray Series1.jpg

Design Agency : designVENA
Article Title: Packaging For Kitchen, Bathroom & Multipurpose Sprays From Turkey
Brand / Project Name: Porçöz Home Cleaning Spray Series
Design Credits: Serhan Guzelderen Graphic Design, Erkan Sahin Bottle Industrial Design 
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design, Consumer
Structural Packaging Design, Consumer Industrial Design
Location: Turkey
Market Country: Turkey
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Household
Consumer Packaging Format: Bottle, Sleeve
Consumer Substrate / Material: Plastic