Identity Brand for a Music Festival

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Hi! Estudio - Aleatorio Fest

Graphic identity for a plural and independent music festival in Los Altos de Jalisco.
Festival Aleatorio It is a music festival that unites different genres celebrating cultural and musical diversity.
We create an elastic graphic identity that can adapt to different circumstances and represent different elements of the festival such as musical genres, location or year.
For the realization of the logo, we randomly selected 5 different people musical tastes, and 5 factors were taken into account.
Initial letter of the album
Volume in the player
Musical genre
To later assign them a value, diagram and optimize to adapt to graphic applications.

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Design Agency: Hi! Estudio
Article Title: Identity Brand for a Music Festival
Brand / Project Name: Aleatorio fest
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Tone of Voice, Consumer Brand Naming
Design Deliverables: Corporate Brand Identity, Corporate Brand Guidelines, Consumer BrandingLocation: Mexico
Market Country: Mexico
Market Region: Central America
Project Type: Agency Commercial, Published
Project Category: Corporate Brand, Entertainment
Consumer Packaging Format: Bag, Bottle