Packaging Design and Branding for Meluar Premium Gin
ThinkBoldStudio - Meluar
MELUAR s.m. [mel·war] comes from the Portuguese words for honey (mel) and moonlight (luar).
In the hidden village of Trancoso, the world's most exquisite honey is handcrafted. Harvested by moonlight, the delicate palate and unusual brilliance of our honey inspired us to create Meluar Gin: the perfect blend of natural honey with juniper, fresh citrus, rosemary, cinnamon, ginger, pink pepper, among other surprises. Made from the individual distillation of 15 superior botanicals, Meluar Gin is distinguished by its gentle sweetness and unexpected freshness.
Mysterious, vibrant and seductive, Meluar aims to support Bees Protection Worldwide, celebrating success with those who think they can have a positive impact on the world.
Distilled with Honey Harvested by Moonlight.
Design Agency : ThinkBoldStudio
Article Title: Packaging Design and Branding for Meluar Premium Gin
Brand / Project Name: Meluar
Design Credits: Creative Direction/Design: Hugo Marques
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Market Country: Portugal
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper