Label Concept Design for California Red Wine

Label Concept Design for California Red Wine / World Brand & Packaging Design Society

Revel Brand Design - Four In Hand California Red Wine

We were tasked with redesigning the existing label for Four In Hand wine, a California Red Blend. The client was interested in exploring a masculine and modern look that nodded to playing cards and parlor games. We delivered a variety of concepts, with one of them winning out – however, we still have not been able to forget this label. The concept of this label deconstructs a playing card in a surrealist way. We wanted to rearrange the normal visual hierarchy of a playing card to celebrate graphic elements in card artwork that often go unnoticed. The color palette is bold, primary and unique for the wine space. There is also an asymmetrical wrap on where the label begins and ends – creating a visual mystery that urges you to pick this wine up off the shelf and explore deeper.

Label Concept Design for California Red Wine / World Brand & Packaging Design Society
Label Concept Design for California Red Wine / World Brand & Packaging Design Society
Label Concept Design for California Red Wine / World Brand & Packaging Design Society

Design Agency : Revel Brand Design
Article Title: Label Concept Design for California Red Wine
Brand / Project Name: Four In Hand – Wine Label Concept
Design Credits: Christine Martin (Creative Director), Heather Prandini (Art Director), Benjamin Allison (Senior Designer)
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Concept, Non Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper