Sweets without Beastliness, Packaging Design for Fruit Candy

Sweets without Beastliness, Packaging Design for Fruit Candy / World Brand & Packaging Design Society

Aleksandr Belyaev - Sweets Without Beastliness

The concept was created for healthy snacks named “Sweets without beastliness”. One of the main concept’s feature is the proposal for brand name and product name configuration. Putting product name in the middle we reached effect of dramatising product healthiness “SWEETS candies/marmalade WITHOUT BEASTLINESS”. Such bright and colourful design is unusual for Russian market in snacks category which will help to pay consumer’s attention on this new brand and different in the commoditized segment.

Sweets without Beastliness, Packaging Design for Fruit Candy / World Brand & Packaging Design Society
Sweets without Beastliness, Packaging Design for Fruit Candy / World Brand & Packaging Design Society
Sweets without Beastliness, Packaging Design for Fruit Candy / World Brand & Packaging Design Society
Sweets without Beastliness, Packaging Design for Fruit Candy / World Brand & Packaging Design Society
Sweets without Beastliness, Packaging Design for Fruit Candy / World Brand & Packaging Design Society
Sweets without Beastliness, Packaging Design for Fruit Candy / World Brand & Packaging Design Society

Design Agency : Aleksandr Belyaev
Article Title: Sweets without Beastliness, Packaging Design for Fruit Candy
Brand / Project Name: Sweets without beastliness
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Identity
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Freelance Concept, Non Published
Project Category: Confectionary
Consumer Packaging Format: Flow-Pack
Consumer Substrate / Material: Plastic