XC Palo Cortado ‘Ida y vuelta’ (Gonzalez Byass) Wine Packaging Design
zapata.pro - XC Palo Cortado / Gonzalez Byass
XC Palo Cortado ‘Ida y vuelta’ (Gonzalez Byass)
In February 2018 González Byass loaded two small barrels of Palo Cortado on the Juan Sebastián de Elcano, a training ship of the Spanish marine. This sailing ship took off in Cádiz, sailed around South-America and returned to its home harbour in August 2018. During those six months the wine stayed on the deck of the ship, gaining intensity and maturity due to the changing temperatures and constant movement of the ship.
This XC Palo Cortado ‘de ida y vuelta’ (round trip), a 1990 vintage wine, pays homage to the sailors who went around the world in the 16th century and marks the 500th anniversary of the first trip around the world by Magellan and Elcano.
In fact, since the late 17th century it was common practice to mature wines on ships, especially those that went to the East Indies. The barrels were used as a stabilizing weight while the ship wasn’t loaded with merchandise, and Madeira, Sherry and even whisky were said to be deeper and more mature after they had been travelling. This kind of sherry used to be worth five times the original price.
González Byass has made available 550 bottles which are sold in a box together with a 20cl sample of Palo Cortado that was matured in the bodega.
Design Agency : zapata.pro
Article Title: XC Palo Cortado ‘Ida y vuelta’ (Gonzalez Byass) Wine Packaging Design
Brand / Project Name: XC Palo Cortado / Gonzalez Byass
Design Credits: design and illustration: Hugo Zapata
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Consumer Product Naming
Design Deliverables: Corporate Branding, Corporate Advertising, Consumer Branding, Consumer Structural Packaging Design, Consumer Industrial Design
Market Country: Spain
Market Region: Global
Project Type: Agency Commercial, Published
Project Category: Wine
Consumer Packaging Format: Bottle, Box, Can
Consumer Substrate / Material: Ceramic, Glass, Pulp Carton, Pulp Paper