Minimal and Luxurious Chocolate Packaging from Mexico
HUMAN - RN Chocolatier
RN is a Mexican design and furniture gallery located in La Roma, one of the most affluent districts in the heart of Mexico City. To celebrate another year of its foundation, they are launching a collaboration with a renowned chocolatier.
We were tasked with creating a minimal and luxurious packaging that celebrates this collaboration.
The design proposal is based on a sober composition that focuses on the foil at the bottom, we wanted with this element to reflect the care in the making of each chocolate, plus each flavor has a distinctive element making consistency with the packaging and the texture of the 3 flavors, orange, hazelnut and cocoa nibs.
The result, a luxurious packaging line with a simple and timeless approach.
Design Agency : HUMAN
Article Title: Minimal and Luxurious Chocolate Packaging from Mexico
Brand / Project Name: RN Chocolatier
Design Credits: Creative Direction: Alejandro Flores
Senior Graphic Designer: Omar Romano
Art Direction: Maria Jose Du Solier
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Mexico
Market Region: Central America
Project Type: Agency Commercial, Published
Project Category: Confectionary
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper