Salt Packing Design for "Memory of the Sea"

Salt Packing Design for "Memory of the Sea" / World Brand & Packaging Design Society

Anastasia Kostina - "Memory of the sea"

Salt is always a tradable and quite liquid product, which practically does not deteriorate, has a constant demand and an infinite shelf life. Sea salt is produced by evaporation
The main metaphor and idea of packaging is memory and its processes. One of the main processes of memory is imprinting and forgetting. Therefore, the typographic solution of packing salt "Memory of the sea" looks half-blurred and unfocused (as forgetting), on the other hand - clear and readable (as imprinting).
These processes can be compared to the salt evaporation process.
Therefore, salt is the memory of the sea.Typographic solution is a rarity for this category.
Minimalistic and bright design will stand out on after among other salt packages.

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Salt Packing Design for "Memory of the Sea" / World Brand & Packaging Design Society
Salt Packing Design for "Memory of the Sea" / World Brand & Packaging Design Society
Salt Packing Design for "Memory of the Sea" / World Brand & Packaging Design Society
Salt Packing Design for "Memory of the Sea" / World Brand & Packaging Design Society

Design Agency : Anastasia Kostina
Article Title: Salt Packing Design for "Memory of the sea"
Brand / Project Name: "Memory of the Sea"
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Retail Design
Location: Russia
Market Country: Afghanistan
Market Region: Middle East
Project Type: Student Concept, Non Published
Project Category: Cupboard Food, Condiments
Consumer Packaging Format: Flow-Pack, Wrap
Consumer Substrate / Material: Pulp Paper