Beasts Of Balance Game Packaging Design

Lyon & Lyon - Beasts Of Balance5.jpg

Lyon & Lyon - Beasts Of Balance

Beasts of Balance is a magical hybrid stacking game that combines real life table top gaming action with a digital video game story. To help release their new beastly add-on figures into the wild, we created a packaging range inspired by the rumbling volcano seen in the game. 

After studying the existing table top game market we knew a regular rectangular box wouldn't cut it for this magical game. Each figure is nestled in a cave-like structure with asymmetrical sloping sides, and with a flat top for stacking - both for fun and for efficiency. Peeking through the rocky window gives a glimpse of the creatures in game habitat that bursts out to the outer faces. Finished with fractured facet like shading and a touch of foil for each.

Lyon & Lyon - Beasts Of Balance3.jpg
Lyon & Lyon - Beasts Of Balance4.jpg
Lyon & Lyon - Beasts Of Balance6.jpg

Design Agency : Lyon & Lyon
Article Title: Beasts Of Balance Game Packaging Design
Brand / Project Name: Beasts Of Balance
Design Credits: Logo and character illustrations by the Beasts of Balance Team
Project Type: Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Entertainment
Consumer Packaging Format: Box
Consumer Substrate / Material: Plastic, Pulp Board