Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants

Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society

Solid Studio - Floraflò

Floraflò is a retail chain specialised in the sale of flowers and plants. Flowers are a traditional gift, used to express feelings that words are not always able to explain. We started from here to create a visual system of simple geometric shapes that symbolize the emotions we try to communicate when we give a flower to someone. In this project, we shaped the emotions, transforming into geometry what is sometimes easier to say using a flower rather than words. The emotions we have chosen to represent are nine: passion, love, affection, admiration, solace, forgiveness, encouragement, congratulations, surprise.

Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society
Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants / World Brand & Packaging Design Society

Design Agency : Solid Studio
Article Title: Brand identity for a Retail Chain Specialised in the Sale of Flowers and Plants
Brand / Project Name: Floraflò
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Brand World, Consumer Brand World
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Experience, Corporate Brand Creation, Corporate Graphic Design, Corporate Retail Design, Corporate Brand Guidelines, Corporate Advertising, Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Retail Design, Consumer Brand Guidelines, Consumer Brand Digital, Consumer Advertising
Location: Italy
Market Country: Italy
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Retail
Consumer Packaging Format: Bag, Basket, Box
Consumer Substrate / Material: Pulp Paper