Sans Serif Beer Logo and Packaging Design

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Paolo De Angelis - Sans Serif Beer

The project was born as a tribute to type designers. Starting from some sans serif characters and analyzing the respective designers, a line of beer labels has been created whose visual is set on the difference of the letter Q (especially the tail of the Q) of the various characters. Subsequently, a packaging was created whose gold closing band also shows the reason for the tails of the Q.

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Design Agency : Paolo De Angelis
Article Title: Sans Serif Beer Logo and Packaging Design
Brand / Project Name: Sans Serif Beer
Design Credits: Paolo De Angelis - graphic designer 
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Naming
Design Deliverables: Consumer Brand Creation, Consumer Structural Packaging Design
Location: Italy
Market Country: Italy
Market Region: Europe
Project Type: Student Commercial, Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass