Identity and Packaging Redesign Concept for a Portuguese Cheese

Identity and Packaging Redesign Concept for a Portuguese Cheese / World Brand and Packaging Design Society

Gen Design Studio - Dom Villas Cheese

Dom Villas brand is rooted in the story of the family business—the hard work and dedication that mark the origins of family tradition. This story became an inspiration for the logo and the brand. Therefore we created the character of a Dairy Farmer. The man who works by hand, using the traditional methods, who takes care of his cattle and assures the quality of the final product.

We combined the mark with a custom-made wordmark that would reflect the purity and originality of hand-made. The predominant use of blue is unusual for cheese in the Portuguese market, which would guarantee Dom Villas to stand out in what tends to be a gold-tinted and over-decorated category.

The idea for the packaging was to keep it simple, traditional and honest. Each cheese would be tied with a cloth band or wrapped with tissue paper (depending on the type of cheese) and concluded with a label printed on an uncoated stock.

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Identity and Packaging Redesign Concept for a Portuguese Cheese / World Brand and Packaging Design Society
Identity and Packaging Redesign Concept for a Portuguese Cheese / World Brand and Packaging Design Society
Identity and Packaging Redesign Concept for a Portuguese Cheese / World Brand and Packaging Design Society
Identity and Packaging Redesign Concept for a Portuguese Cheese / World Brand and Packaging Design Society

Design Agency : Gen Design Studio
Article Title: Identity and Packaging Redesign Concept for a Portuguese Cheese
Brand / Project Name: Dom Villas Cheese
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: Portugal
Market Country: Portugal
Market Region: Europe
Project Type: Agency Concept, Non Published
Project Category: Dairy
Consumer Packaging Format: Tag, Wrap
Consumer Substrate / Material: Fabric, Pulp Paper