Student Packaging Design Concept for Chocolate "Hypertensive"
British Higher School of Art and Design , Mayya Mikhaleva - Hypertensive (ГиперТоник)
In the category of chocolate with alcohol, I did not see any interesting solutions and I wanted to do something special.
I made a dark chocolate with sweet glaze with strong alcohol, where the glaze repeats the color of alcohol and packaging. Alcohol and chocolate affect the pressure-hence the packaging design in the style of "tonometer" , where the upper value is the number of milliliters of alcohol in all the sweets in the package, and the lower - the percentage of cocoa
Different chocolate with different alcohol, visually supported by different descriptors of glasses for each drink.
Design Agency : British Higher School of Art and Design , Mayya Mikhaleva
Article Title: Student Packaging Design Concept for Chocolate "Hypertensive"
Brand / Project Name: Hypertensive (ГиперТоник)
Design Credits: Mayya Mikhaleva Art Director
Production Credits : Student Concept
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Brand World, Consumer Brand World
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Russia
Market Region: Europe
Project Type: Student Concept, Non Published
Project Category: Confectionery
Consumer Packaging Format: Bag, Wrap
Consumer Substrate / Material: Plastic