Modern Packaging Design for a Beer Company

Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society

Merril Cledera - Wallop Beer

As the popularity of craft beers continues to accelerate, competing aesthetics have emerged: the two most common styles are spartan, logo-forward, sans-serif minimalism and over-the-top, colorful displays of tongue-in-cheek humor. 

The goal with Wallop was to maintain a certain degree of approachability while evoking the creative science of craft beer brewing. Making Wallop boring and intimidating is definitely not a good idea. Thus, the best design that would fit the Wallop brand is a balance in the contrast between a simple bold sans-serif logo and unpretentious geometric illustrations prominently featuring figurative, natural elements.

Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society
Modern Packaging Design for a Beer Company / World Brand and Packaging Design Society

Design Agency : Merril Cledera
Article Title: Modern Packaging Design for a Beer Company
Brand / Project Name: Wallop Beer
Design Credits: Merril Cledera
Art Director & Graphic/Packaging Designer
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Freelance Concept, Non Published
Project Category: Beer and Cider
Consumer Packaging Format: Bag, Bottle, Box, Case
Consumer Substrate / Material: Glass, Metal, Pulp Board, Pulp Carton