Luzia Craft Beer Packaging Design

Luzia Craft Beer Packaging Design / World Brand and Packaging Design Society

ThinkBoldStudio - Luzia Craft Beer

Luzia craft beer has its origins in Bairrada, Portugal. 
This label celebrates the Lady "Luzia" represented in a portrait standing in the middle of hops and barley, the ingredients used in the beer.
The design was handmade to evoke that craft feel. The colour palette has earthy tones to make the overall mood traditional and artisan, a simple but elegant design, rich in details and complemented by the texture of the paper, showing, therefore, authenticity and aesthetic.

Luzia Craft Beer Packaging Design / World Brand and Packaging Design Society
Luzia Craft Beer Packaging Design / World Brand and Packaging Design Society
Luzia Craft Beer Packaging Design / World Brand and Packaging Design Society
Luzia Craft Beer Packaging Design / World Brand and Packaging Design Society

Design Agency : ThinkBoldStudio
Article Title: Luzia Craft Beer Packaging Design
Brand / Project Name: Luzia Craft Beer
Design Credits: Hugo Marques; Graphic Designer Oksana Grivina: Illustrator
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Graphic Packaging Design
Location: Portugal
Market Country: Portugal
Market Region: Africa
Project Type: Agency Commercial, Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper