Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne

Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society

Sarah Bürvenich - Figlia & Madre

Figlia & Madre embraces long-lasting design and elegance for the modern mother in
everyday life. Clean lines and beautiful Napa leather combine with detailed compartments
to balance design and function. The perfect way to carry baby’s essentials.

The brand identity for Figlia & Madre included design development and visual language
for their online store, art direction and lifestyle photography, packaging, print collateral,
plus a social media concept for Instagram. The swing tags and care instruction cards
are letterpress printed on elegant grey paper stock with a debossed wordmark.

Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society
Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society
Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society
Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society
Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society
Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society
Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society
Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society
Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne / World Brand Design Society

Design Agency : Sarah Bürvenich
Article Title: Brand and Packaging Design for 'Figlia & Madre' Maternity Leather Bags from Melbourne
Brand / Project Name: Figlia & Madre – Bespoke Maternity Leather Bags
Design Credits: Branding, web design and lifestyle photography: Sarah Bürvenich; product photography: Martin Maras (instagram @martinomaras);
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand
World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Brand Guidelines, Consumer Brand Digital
Location: Australia
Market Country: Multiple Countries
Market Region: Oceania
Project Type: Freelance Commercial, Published
Project Category: Fashion
Consumer Packaging Format: Bag
Consumer Substrate / Material: Fabric