Packaging Design for Indian Spices "Spice Trade"
Vasvi Mukerjee - Spice Trade
Spice Trade is about a performing Indian artist who embarks on a journey to trade Indian spices around the world. In the olden times, merchants used to travel around countries which led to the discovery of new spices. He's following the same route and is looking forward to interact with culturally diverse people who have a desire for spice. Spice Trade aims to connect cultures through spices and interchange thoughts, experiences and feelings.
I did a lot of research on cultural Indian elements while also studying about the derivation of spices. Since most of the spices are either derived from herbs or flowers or leaves; which led to the final design of the packaging. I chose bold lines to create a strong identity for the brand as it's a launch brand.
The three colors were chosen and interchangeably used on all three different flavors of the spice packaging.
I also named the brand following the concept of trade of spices in the olden times. I kept the logo extremely simple as I wanted the graphics to be more empowering. I used a simple Sans serif font to balance out the playful and bold graphics.
The idea and concept behind the packaging is very traditional but the design is extremely modern. The design is a mix of organic + geometric inspiration. Since the flavors of the selected spices are extremely strong, the graphics and colors are also strong and bold.
Design Agency : Vasvi Mukerjee
Article Title: Packaging Design for Indian spices
Brand / Project Name: Spice Trade
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: United States America
Market Country: India
Market Region: North America
Project Type: Student Promotional, Self Published
Project Category: Cupboard Food
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper